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The British Standard
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Custom Made Jeans
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Our measurements are taken with the garment laid completely flat, without wrinkles, and are provided in centimetres (cm).
BLAZERS & COATS
Shoulder width: Measure from one shoulder seam to the other.TROUSERS AND DENIM

Waist: Measure from one side of the waistband to the other.
Rise: Measure from the crotch seam to the top of the waistband.
Thigh: Measure 10 cm below the crotch, across the leg.
Knee: Measure 35 cm below the crotch, across the leg.
Inseam: Measure from the crotch seam to the ankle.
Hem: Measure across the bottom hem.
SHIRTS, SWEATERS AND POLOS

Sleeve: Measure from the shoulder seam to the end of the sleeve, along the outside seam.
Chest: Measure across the chest, from armpit to armpit.
Waist: Measure at the narrowest part of the waist.
Shoulder width: Measure from one shoulder seam to the other.
Back length: Measure centre back, from the collar seam to the bottom hem.
Our measurements are taken with the garment laid completely flat, without wrinkles, and are provided in centimetres (cm).
BLAZERS & COATS
Shoulder width: Measure from one shoulder seam to the other.TROUSERS AND DENIM

Waist: Measure from one side of the waistband to the other.
Rise: Measure from the crotch seam to the top of the waistband.
Thigh: Measure 10 cm below the crotch, across the leg.
Knee: Measure 35 cm below the crotch, across the leg.
Inseam: Measure from the crotch seam to the ankle.
Hem: Measure across the bottom hem.
SHIRTS, SWEATERS AND POLOS

Sleeve: Measure from the shoulder seam to the end of the sleeve, along the outside seam.
Chest: Measure across the chest, from armpit to armpit.
Waist: Measure at the narrowest part of the waist.
Shoulder width: Measure from one shoulder seam to the other.
Back length: Measure centre back, from the collar seam to the bottom hem.
The Officer’s Chino, Reimagined. Cut from a dense 465g stretch cotton twill, this trouser takes its cues from military precision and reworks it with a modern eye. The silhouette is clean—flat front, button fly, and belt loops—sitting naturally at the waist before falling in a straight, balanced line. Understated and robust, it’s a trouser made to carry weight—of character, of purpose, of daily use.
- Model A008
- 99% cotton, 1%elastane
- Mid rise waistline
- Belt loops
- Coin pocket
- Flat front
- Zip fly closure
- Slanted side pockets
- Back pockets with flap & button
- Half-lined leg lining
- Unfinished hem
- 6 mm pick stitching (AMF)
- Fits true to size - take your normal size
- Model is 189cm, measures 102cm in the chest and 80cm in the waist and is wearing a size 52
Care instructions
- We recommend 24 hours between wears
- Steam gently to remove excessive creases
- Dry clean only
Size chart (cm)
| Size | Waist | Rise | Thigh | Knee | Inseam | Hem |
| 46 | 41 | 28 | 30 | 24.2 | 90 | 18.5 |
| 48 | 43 | 28 | 31 | 24.9 | 91 | 19 |
| 50 | 45 | 28 | 32 | 25.6 | 92 | 19.5 |
| 52 | 47 | 29 | 33 | 26.3 | 93 | 20 |
| 54 | 49 | 29 | 34 | 27 | 94 | 20.5 |
| 56 | 51 | 29 | 35 | 27.7 | 95 | 21 |
| 58 | 53 | 29 | 36 | 28.4 | 96 | 21.5 |